Amazon is planning to launch its online shopping service in South Africa in 2024. This expansion makes South Africa the second African country, after Egypt, where Amazon will operate. The move aims to provide independent sellers in South Africa with the opportunity to establish, expand, and grow their businesses on Amazon’s platform. While South Africa is often seen as a gateway for companies expanding into the continent, analysts suggest that Amazon’s entry may not significantly disrupt the local industry due to existing challenges like weak economic growth and high unemployment. Takealot, a major player in the South African online retail market, is confident in its ability to compete with Amazon, citing its extensive delivery network and local appeal. The configuration of Amazon’s platform to comply with local competition regulations is yet to be determined.